TORONTO — Labatt Breweries of Canada and the National Hockey League have announced a deal that will see Budweiser become an official beer of the NHL in Canada.
Financial terms of the multi-year agreement were not immediately available.
As part of the partnership, Labatt will receive broadcast exposure through digitally enhanced dasherboards that allow for the digital replacement of camera-visible arena dasherboards during game broadcasts.
The agreement will also allow for a wide range of other marketing and promotion opportunities.
Labatt is owned by Anheuser-Busch InBev.
The deal comes ahead of the first game of the Stanley Cup final on Saturday between the Edmonton Oilers and the Florida Panthers.
This report by The 91Ô´´ Press was first published June 5, 2024.
The 91Ô´´ Press