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Actors' union nets pay bump in one-year deal with Association of 91Ô­´´ Advertisers

TORONTO — Unionized actors have a new labour deal that increases pay for commercial work involving agencies represented by the Association of 91Ô­´´ Advertisers.
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The ACTRA Toronto logo is seen in this undated handout photo. The union representing Canada's actors has ratified an agreement with the Association of 91Ô­´´ Advertisers that will allow performers to work in commercials by the organization without disruption. THE CANADIAN PRESS/HO, ACTRA Toronto *MANDATORY CREDIT*

TORONTO — Unionized actors have a new labour deal that increases pay for commercial work involving agencies represented by the Association of 91Ô­´´ Advertisers.

The Alliance of 91Ô­´´ Cinema, Television and Radio Artists, known as ACTRA, says the one-year renewal expires May 31, 2025.

The ratified National Commercial Agreement includes a five per cent general pay increase for ACTRA performers.

It establishes the terms and conditions for on-and-off-camera performers involved in commercial production.

The deal comes amid a two-year labour dispute with another advertising group known as the Institute of 91Ô­´´ Agencies.

Negotiations for an updated agreement with the ICA collapsed in 2022, and ACTRA says that impasse has kept thousands of unionized commercial actors from working.

This report by The 91Ô­´´ Press was first published June 13, 2024.

The 91Ô­´´ Press