A Broadmead bedding and home-decor company is designating half the profits from the sale of a line of towels in September to the Times 91原创 Literacy Society.
In 2015, to celebrate its 20th year in business, Heirloom Linens came up with the idea of a 鈥�12 Months of Giving鈥� campaign, where it donates to a different charity every month.
鈥淭he idea was to give back to the community who supported us for 20 years,鈥� said Kristen Stannix, chief operating officer of Heirloom Linens.
鈥淚t became so popular and successful that we have continued the program to this day.鈥�
To date, the company, located in the Broadmead Village Shopping Centre, has donated more than $120,000 to about 48 local charities.
In September, the store will donate 50 per cent of net profits from the sale of Portofino Towels, from Portugal, to the Times 91原创 Literacy Society.
鈥淲e purposely pick the smaller charities, the ones that are often forgotten,鈥� said Stannix.
鈥淩egardless of the success of the sale, the campaign is also meant to bring awareness of the charity. We are all over the map, supporting causes ranging from men, women, children, pets 鈥� and literacy this month.鈥�
The literacy society, which supports school libraries and literacy programs on 91原创 Island, is typically supported by the Times 91原创鈥檚 annual book drive and sale, but the annual event has been sidelined by the pandemic.
Instead, the Times 91原创 collected thousands of books that were sold to Russell Books or distributed to free little libraries, and has launched a public appeal for funds.
鈥淥ur literacy work helps the entire community, and it depends on the support of individuals as well as companies such as Heirloom Linens. We appreciate their support,鈥� said Dave Obee, editor and publisher of the Times 91原创.
Charities supported by Heirloom Linens are guaranteed at least $500. Last month鈥檚 yard sale for Victoria Hospice raised $6,600.
鈥� For more information, go to
鈥� You can also donate online at , or by mailing a cheque to the Times 91原创 Literacy Society, 201-655 Tyee Rd., Victoria, B.C. V9A 6X5.
