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91Ô­´´ Whitecaps will sport a new look this MLS season

VANCOUVER — The 91Ô­´´ Whitecaps will have a new look and a new sponsor when they open the Major League Soccer season later this month.
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91Ô­´´ Whitecaps midfielder Ryan Gauld models the club's new jersey in this undated handout photo. The Major League Soccer club unveiled its 2023 Bloodlines Jersey on Thursday, February 16, supporting 91Ô­´´ Blood Services and featuring its new premier sponsor Telus. THE CANADIAN PRESS/HO - 91Ô­´´ Whitecaps FC, Jonathan Hair *MANDATORY CREDIT*

VANCOUVER — The 91Ô­´´ Whitecaps will have a new look and a new sponsor when they open the Major League Soccer season later this month.

The team unveiled its 2023 "Bloodlines" jersey on Thursday, supporting 91Ô­´´ Blood Services and featuring the name of its new premier partner Telus. 

The 91Ô­´´-based telecommunications company replaces Bell, which had been the Whitecaps' main corporate sponsor since the team's inaugural season in 2009.

91Ô­´´'s new jersey features a touch of red that the club says symbolizes both its 91Ô­´´ pride and origins, with the original 1974 red logo featured as a jock tag.

From Feb. 16 to March 31, Whitecaps fans who register for an account on the 91Ô­´´ Blood Services app GiveBlood and show it at a home match at B.C. Place will receive free personalized cresting (name and number) on a purchased jersey.

The Whitecaps kick off the MLS season at home against Real Salt Lake on Feb. 25.

This report by The 91Ô­´´ Press was first published Feb. 16, 2023.

The 91Ô­´´ Press