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Hewlett-Packard reports biggest loss in its history

$8.9 billion hit as HP struggles to adapt
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Hewlett Packard is being hurt by the decline in personal computers.

Hewlett-Packard shares were down in trading Thursday after the technology giant reported its largest quarterly loss ever and owned up to past mistakes that have left it scrambling to adapt to a shifting market.

The loss of $8.9 billion US did not come as a surprise. HP telegraphed the news earlier this month when it disclosed plans to take an $8-billion charge to reflect the shrinking value of Electronic Data Systems, a technology consulting service it bought for $13 billion in 2008.

HP shares slid to $17.64, down $1.57 or about eight per cent.

The loss represented another setback for a 73-year-old company that once had the reputation for being a fountain of innovation - and a great place to work, to boot. Now, HP is struggling to reverse perceptions that it's becoming a technological dinosaur bogged down in bureaucracy as it slashes its workforce to help offset a downturn in revenue.

The company is counting on Meg Whitman, its third CEO in slightly more than two years, to be its saviour. While stressing she believes HP can still be great again, Whitman made it clear that it will be a long slog.

"Make no mistake about it: We are still in the early stages of a turnaround," Whitman told analysts during a conference call.

That has become Whitman's mantra since HP hired her as CEO 11 months ago. Later in the call, Whitman acknowledged "the very serious executive issues" facing HP as it tries to catch up to its rivals and cope with a weakening economy, particularly in Europe.

Whitman, who became one of the world's best-known chief executives during a decade-long stint running eBay Inc., has been shaking things up at HP by reorganizing divisions, ushering in new managers and slashing costs through the job cuts.

As Whitman's remarks underscored the enormity of the challenge, more investors bailed out of the company's stock. The shares have lost more than half their value in the past two years.

HP also had to absorb charges to cover severance payments for the first wave of the 27,000 workers it is jettisoning to dramatically reduce its expenses as its revenue shrivels. The company now expects to drop 11,500 employees from its payroll by the end of October, up from its previous target of 9,000. Another 15,500 employees will be let go through October 2014.

The cutbacks are driven by the rising popularity of mobile phones and tablet computers - devices that are reducing demand for personal computers. That's bad news for HP, which is the world's largest maker of PCs and printers. To cope with the upheaval, HP has been expanding into technology consulting, computer software, data storage and high-end servers made for companies and government agencies.