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Ex-Tourism B.C. boss now at Royal Roads

Rod Harris has surfaced. Six weeks after the provincial government forced him from the CEO position at Tourism B.C.

Rod Harris has surfaced.

Six weeks after the provincial government forced him from the CEO position at Tourism B.C., Harris has joined the faculty at Royal Roads University as an associate professor in the School of Tourism and Hospitality Management.

Harris had been with Tourism B.C. since its inception in 1997 and was lauded throughout B.C.'s $14-billion tourism industry as a marketing visionary.

The province stunned the industry in mid-August when it killed off Tourism B.C., the Crown corporation that promotes the province around the world, fired Harris, relieved the board of directors of its duties and brought the marketing machine inside government.

Tourism Minister Kevin Krueger said at the time the move was designed to provide better co-ordination of B.C.'s marketing strategy to maximize the economic benefit of the 2010 Olympic Games.

Tourism B.C.'s 146 employees were offered the chance to move into government.