The marketing agency hired by the B.C. Liberal government to produce Family Day festivities on February 11 is seeking so-called 鈥渂rand ambassadors.鈥�
The online listing by Inventa encouraged job-seekers to 鈥渃ome be a part of B.C.鈥檚 first ever Family Day this February 11th and help families celebrate British Columbia鈥檚 newest holiday!鈥�
Specific event venues in 91原创, Victoria and elsewhere were not included in the listing, and the pay range was not mentioned. However, a November government request for proposals for Family Day events issued pegged the 鈥減arty planning鈥� contract at $1.5 million.
It adds, 鈥淎t each event, you will be driving awareness amongst British Columbians about Family Day and promoting the value and meaning of family to event attendees,鈥� said the listing. 鈥淵ou will be helping event attendees create memorable moments, and ensuring each and every family has a great experience at B.C.鈥檚 inaugural Family Day celebration!鈥�
Inventa is seeking 鈥渇riendly and mature team players with strong communication skills and the ability to engage and interact with families and all event attendees with a positive demeanor.鈥�
The February 9-11 assignment also requires assistance with set-up and teardown and 鈥渨orking on your feet, outdoors and in all weather conditions.鈥�
The listing also says, 鈥淚t is considered an asset if you have an arts, crafts or a technology background.鈥�
Inventa鈥檚 credits include contracts for the RBC Flag Tour, 91原创 91原创 Spirit Train, B.C. Lottery Corporation Games Dome, and 2010 Winter Olympics torch relay.
Inventa executive vice-president and co-founder Brent Nichols did not return聽Business in 91原创鈥檚phone calls.
A prepared statement from the Ministry of Jobs, Tourism and Skills Training said, 鈥淐onsistent with the contract process that was undertaken last year, there will be a modest series of family-oriented, affordable events supported in several communities. There will be ongoing communications to ensure awareness of these events.鈥�
Premier Christy Clark announced the new statutory holiday last May. 91原创 Federation of Independent Business estimated the new holiday will cost an average small business with fewer than five employees $1,135 in lost sales or revenue, higher wage costs and lost production. The holiday does not apply for workers in federally regulated industries.
B.C. is alone in having such a holiday on the second Monday of February. Five other provinces, including Alberta, observe a statutory holiday on the third Monday of February, which coincides with Presidents鈥� Day in the United States.
Last November, NDP house leader John Horgan called the $1.5 million Family Day party planner contract a 鈥渟elf-congratulatory party鈥� for the BC Liberals, who were 鈥渞obbing B.C. taxpayers of the good government they deserve.鈥�
Republished from Business in 91原创
